Increasing Media Awareness with Grow Up Conference, Awards & Expo

Challenge

After an extended hiatus due to COVID-19, Grow Up Conference, Awards and Expo was ready to build media awareness within Canada and the US. Marigold PR was brought on by Grow Up to support their media relations needs by raising pre-event media attention and generating onsite media attendance and interviews. Marigold was tasked with the Grow Up Team’s goal of informing the media and cannabis industry that the event was back and ready to welcome everyone in person.

Solution

Marigold PR developed and executed a media relations plan for the Grow Up Conference, Awards & Expo that targeted local, mainstream and trade media, boosting event attendance and raising maximum awareness that the event was back in person. Marigold PR drafted and distributed a news release garnering large media impressions and developed an exclusive media list with trade and local media including key journalists from the cannabis, psychedelics and business industries. The Marigold team also scheduled interviews with several movers & shakers of the industry with the media outlets that were on-site to leverage the most coverage possible.

Results

Grow Up garnered over 908 million media impressions including 12 articles in cannabis trade and local media publications and multiple on-site interviews throughout the event. Top media coverage included articles and interviews published in the Niagara Falls Review, Grow Opportunity, The GrowthOp, Toronto Star, The Welland Tribune, High! Canada Magazine & more. Marigold PR also executed and managed a five-star media room with lounge areas for attending media and ambassadors to enjoy.  

Marigold also chatted with High! Canada Magazine onsite about some highlights from the event and our 5-Year Anniversary, you watch the interview here.